Showing posts with label wheel strap. Show all posts
Showing posts with label wheel strap. Show all posts

Towing Benchmark: Municipal Support In Managing The Towing Environment


There is an older story that caught my eye recently for a number of reasons. On the surface it seemed very plain. A heavy snow hit the Midwest city of Cedar Rapids making it very easy for the police to see which cars had been moved and which were giant, unmoved snow paperweights. 
towing and wrecker benchmark

What happened next caught my attention. The police announced that everyone whose car was still sitting there had 48 hours to get them moved or be responsible for a $150 tow. This was a great way to handle a difficult situation.

Having the police stress the fact that they are enforcing laws takes pressure off the towers who are often sent out to a hostile public

The idea of an additional grace period instead of the immediate start of a towing blitz showed fairness and compassion to the public

Finally the $150 fee was high but was reasonable considering the cost involved to tow a vehicle.

Basically a difficult environment that towing professionals face was managed in a way that helped mitigate conflict. Towing vehicles are part of police enforcement and the public should see it this way. It is also the job of the municipal government to ensure that fees are reasonable and to take responsibility for them

The management of the situation was a terrific benchmark of cooperation between the city government, the public, and the tow professional.



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Sometimes the best solution is a fair solution

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One of the most contentious issues between towing companies and the public is how much to charge. Article after article is written about the constant battle of towing companies fighting to get fair fees, and the public screaming that they are being ripped off.

Both sides are right some of the time. The problem is a handful of unscrupulous companies make the vast majority of towers with fair rates look bad. It puts a shadow of negativity on the whole industry.

The other problem is that a tow company cannot work for free or wages that do not allow them to make a living. That is why I say most towers have to charge a rate that covers their expenses and leaves them enough profit to live on.

We have a couple of options here.

1.    Go on fighting it out in a battle between city governments, the press, and the towing companies
2.    Make an effort to have a set amount that towers and the community can live with.

I choose #2......Easier said then done

I read in the Seattle Times that the State of Washington has decided on rates. The intention behind this action, which is documented in a Seattle Times article, is a start. Unfortunately, The State of Washington has picked a fee determination process which still keeps rates very high. But at least the issue is not being ignored. Hopefully a fair number will eventually emerge from this process.

Ignoring the issue is the worst possible course of (non)action for a municipality. I commend the states that are trying to move the discussion forward. Eventually a process will emerge that regulates fair rates. Hopefully sooner than later.
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The Spectre Of Gunplay Rears It's Ugly Head..



I wrote about this a few years ago and I sporadically keep reading stories about it. The subject..towing professionals getting into gun related altercations on the job site. I just read about another case in Lexington Kentucky where a person held a gun right to the towers head.


The article I read did not go into intense detail but it did say the person being towed got into an argument with the tow professional. I would imagine this happens a lot. I do not know what was said but I know one thing, the minute the person pulled the gun, no job, no tow, or no argument is worth being dead.


My point is that the time to think about how you are going to handle this situation is long before someone pulls a gun. I am sure the tower did everything they could to avoid this and I am sure it was not his fault. What I am saying, what I have proposed, is that clear set procedures be in place long before hostility culminates in potential gun violence.


An individual tower, or tow company needs to know BEFOREHAND exactly what they should say if the person being towed shows signs of agitation or engages them verbally. Having set mental responses in place will allow you or your tow force to rely on this training and not just have an off the cuff reaction to the person that is threatening them.


Ignoring the patron is also not an option. A clear set of procedures for different contingents is the only option. The key is to try to get away from the job site before it escalates into violence. I talk about this subject in greater detail in a past article I wrote for American Towman. Contact me if you would like the link.


Be safe out there!


http://towindustryweek.com/News-Items-234/newsT-2-13-13gun-drawn-in-towing-dispute.html

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Start Your Social Media Plan Before You Need it: Basic Social Media Tips For A Towing Business


One of the biggest questions I get as a social media and e-commerce manager is what are some of the benefits of what you do. That is a tough question to answer in short sentence so I want my initial answer  be

A Lot..Too Many To Mention In One Sentence

That is not a very productive answer so I will focus on one of the benefits that I think would be a good starting point for any towing, wrecker, repo, or recovery operation. The area I speak of is shaping public opinion and positive publicity.

One of the emerging benefits of social media and internet marketing is the ability to provide the information consumers will use to determine their opinions and decisions. The dissemination of raw knowledge and the interaction of consumers can make or break both your industry and your business.

The key to protecting yourself is to start a social media plan before you need the benefits. Begin shaping a positive image with consumers now. This requires a disciplined, daily foray into social media sites, search engine optimization, and paid internet advertising.

While I cannot possibly go into every aspect of this here are a few possible starting points

Research your name on the web and other social media sites and see what comes up. My guess is it will bring up your companies site and not much more about you than that. Your goal will be to put a lot of positive content on the web that portrays your company in a positive light.

Have multiple social media venues including Twitter, Facebook, Linkedin, Google Plus, Instagram, Scribd, Pinterest etc. that you post on almost everyday. You will begin to reach thousands of people for free.

Make sure to post consumer tips and positive towing stories on your site and blogs. These do not have to feature your firm or even towing every time, but make sure your articles offer information your consumers can use on related topics like car maintenance, driving in inclement conditions, or other things they will associate with driving, car repair or areas that connect to what your towing company does. Remember you are the information provider so get consumers to seek YOU for information. Also make sure your name or a link to your website is somewhere on your social media posts or documents if they are not already directly on your site.

Constantly submit positive customer stories both to your sites and to the web editors of your local television, radio, or print services.

Focus on optimizing your website and blogs to rank highly with keywords that will trigger your site and positive information about your site. I would consider investing in paid Google keywords that targets search terms your customers and public are likely to see. In the case of a towing company target the words that your customers are going to search for and have paid links to positive content you created. For example,you have five documents or stories on the web that feature your towing business in a positive light with links back to your main website. You will link a number of keywords to bring these stories on Google's first page when the consumer is searching for these keywords on the web.

Some words you might target are towing, wrecker, repo, towing with your city name, towing with your state name, wrecker service, or towing service. There are others but these are a good start. Driving traffic to your site with this method will limit negative exposure by steering the customer to stories about your company in a positive light. Only purchase keywords in the areas you service. Not just will they insulate your reputation, they will help you generate business as well.

If you have any questions please email me at msaks@ectts.com.

Sincerely,

Michael Saks
Editor of Towedover and ECTTS.com E-commerce Manager


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