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Towed Over is a blog about the towing industry, tow trucks, repo, wreckers, rollbacks, heavy duty hauling and tow parts
The Spectre Of Gunplay Rears It's Ugly Head..
I wrote about this a few years ago and I sporadically keep reading stories about it. The subject..towing professionals getting into gun related altercations on the job site. I just read about another case in Lexington Kentucky where a person held a gun right to the towers head.
The article I read did not go into intense detail but it did say the person being towed got into an argument with the tow professional. I would imagine this happens a lot. I do not know what was said but I know one thing, the minute the person pulled the gun, no job, no tow, or no argument is worth being dead.
My point is that the time to think about how you are going to handle this situation is long before someone pulls a gun. I am sure the tower did everything they could to avoid this and I am sure it was not his fault. What I am saying, what I have proposed, is that clear set procedures be in place long before hostility culminates in potential gun violence.
An individual tower, or tow company needs to know BEFOREHAND exactly what they should say if the person being towed shows signs of agitation or engages them verbally. Having set mental responses in place will allow you or your tow force to rely on this training and not just have an off the cuff reaction to the person that is threatening them.
Ignoring the patron is also not an option. A clear set of procedures for different contingents is the only option. The key is to try to get away from the job site before it escalates into violence. I talk about this subject in greater detail in a past article I wrote for American Towman. Contact me if you would like the link.
Be safe out there!
http://towindustryweek.com/News-Items-234/newsT-2-13-13gun-drawn-in-towing-dispute.html
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Start Your Social Media Plan Before You Need it: Basic Social Media Tips For A Towing Business
One of the biggest questions I get as a social media and e-commerce manager is what are some of the benefits of what you do. That is a tough question to answer in short sentence so I want my initial answer be
A Lot..Too Many To Mention In One Sentence
That is not a very productive answer so I will focus on one of the benefits that I think would be a good starting point for any towing, wrecker, repo, or recovery operation. The area I speak of is shaping public opinion and positive publicity.
One of the emerging benefits of social media and internet marketing is the ability to provide the information consumers will use to determine their opinions and decisions. The dissemination of raw knowledge and the interaction of consumers can make or break both your industry and your business.
The key to protecting yourself is to start a social media plan before you need the benefits. Begin shaping a positive image with consumers now. This requires a disciplined, daily foray into social media sites, search engine optimization, and paid internet advertising.
While I cannot possibly go into every aspect of this here are a few possible starting points
Research your name on the web and other social media sites and see what comes up. My guess is it will bring up your companies site and not much more about you than that. Your goal will be to put a lot of positive content on the web that portrays your company in a positive light.
Have multiple social media venues including Twitter, Facebook, Linkedin, Google Plus, Instagram, Scribd, Pinterest etc. that you post on almost everyday. You will begin to reach thousands of people for free.
Make sure to post consumer tips and positive towing stories on your site and blogs. These do not have to feature your firm or even towing every time, but make sure your articles offer information your consumers can use on related topics like car maintenance, driving in inclement conditions, or other things they will associate with driving, car repair or areas that connect to what your towing company does. Remember you are the information provider so get consumers to seek YOU for information. Also make sure your name or a link to your website is somewhere on your social media posts or documents if they are not already directly on your site.
Focus on optimizing your website and blogs to rank highly with keywords that will trigger your site and positive information about your site. I would consider investing in paid Google keywords that targets search terms your customers and public are likely to see. In the case of a towing company target the words that your customers are going to search for and have paid links to positive content you created. For example,you have five documents or stories on the web that feature your towing business in a positive light with links back to your main website. You will link a number of keywords to bring these stories on Google's first page when the consumer is searching for these keywords on the web.
Some words you might target are towing, wrecker, repo, towing with your city name, towing with your state name, wrecker service, or towing service. There are others but these are a good start. Driving traffic to your site with this method will limit negative exposure by steering the customer to stories about your company in a positive light. Only purchase keywords in the areas you service. Not just will they insulate your reputation, they will help you generate business as well.
If you have any questions please email me at msaks@ectts.com.
Sincerely,
Michael Saks
Editor of Towedover and ECTTS.com E-commerce Manager
Must Read Resource for Towing, Repo, and Salvage Professionals
Computers for towers, or anyone are a way of life. They are source
of communication, record keeping, presentations, information, purchasing, etc..
To have your computer, or computer system go down for any reason could be
financially devastating to your towing or wrecker business.
Thus I found an
article in tow times about the importance of protecting your computer system.
As an E-Commerce Manager I depend on computers for about
98.999% of my job. So I have a few additional tips that might save your office
staff, or you, some pain.
1-Have a backup system or laptop ready to go if your main
system breaks down.
2-Have at least two forms of backup besides the hard drive like
an online backup system and an external hard drive.
3-Have set rules for employees on where they can visit and
what they can download..period
4-If you have to download make sure to at least do a
preliminary online check before opening a file. This is to be done in tandem with
your updated virus software. I usually go to www.virustotal.com
These are just a few tips..but it is a subject of the highest importance to
protecting your business.
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